![]() ![]() It’s a difficult balance - on one hand, a trailer should be enticing enough to convince viewers to watch it. Whether it’s an omnipresent narrator that describes every plot point up front, or a montage of nearly every pivotal moment to happen to the main character, it’s easy for a trailer to go overboard. It’s been happening since the early days of filmmaking. While the past decade has been filled with memorable trailers that left us wanting more, it’s quite common for a movie trailer to reveal too much to its prospective audience. After all, is there anything more disappointing than a trailer that’s actually more entertaining than the movie it’s advertising? That’s why some people have even sworn off watching movie trailers altogether, so they can watch a movie with no expectations. We should be intrigued and inspired to watch the whole movie, without knowing everything that’s to come. ![]() The best previews present us with the overall tone of a film, along with a brief introduction to the major players and the basic premise. There’s a special art to a movie trailer - that’s why they even have their own awards ceremony. ![]()
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